Pose for the paparazzi. Autograph your books.
Write like a dream, promote like a rock star.
Fame and fortune are yours!

Friday, November 12, 2010

Promote your mission through self-publishing

Excerpt of self-published Psalms scroll (Dead Sea Scrolls library)

I feel a connection to the writers of the Dead Sea Scrolls. In a time of war, their mission was to preserve in writing their history and teachings for future generations. Self-publishing mission accomplished!

According to Publisher's Weekly,
"A staggering 764,448 titles were produced in 2009 by self-publishers and micro-niche publishers, according to statistics...by R.R. Bowker. The number of 'nontraditional' titles dwarfed that of traditional books whose output slipped to 288,355..."
We are producing way more books than traditional publishers! The knowledge filter created by the establishment publishers has proven too constricting for our evolving consciousness. That's why books by self-publishers and small niche publishers have exploded over the past few years. We're hungry for knowledge that apparently the big guys can't provide. 

Why are so many entrepreneurs, activists, spiritual leaders, and speakers self-publishing nowadays? The profit motive is never far from our thoughts, and there's nothing wrong with that. But today I encourage you to remember your mission. 

Your self-publishing mission will keep you going when, at times, production gets tough. 

I've been trying to convince my sister Laura to write a book about how to teach African American boys to read. She understands their psychology and learning styles and has been very successful with this group over the years as a primary grade teacher. This is a hot topic, and she has specialized knowledge that parents and teachers need.

Someone needs what you have to offer. 

When writing, don't think about everyone in the world. Niche writing and marketing are the way to go. I've worked on books that I never would buy, yet they've done well in the marketplace with their targeted audiences.

Write about what you know. Write for your people. And as the Dead Sea Scrolls writers taught us, write for future generations. 

I'd love to hear about your self-publishing mission. Drop me a line!

Donna Marie

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