If you've been following The Celebrity Editor, you know that I tend to go on and on about boring book promotions. See here and here.
Well, what do you think about this book trailer promoting Tim Ferriss' new book, The 4-Hour Body?
I love a good book trailer, but how can the book ever live up to this hype?
If I took a flying leap like the last guy, I'd end up in at least 2 or 3 pieces. But I have to admit, watching it made me feel good, like I could do something amazing with this middle-aged body.
The trailer sold me. I'm going to buy!
Ferriss has a strong brand, which was launched with his first book, The 4-Hour Workweek. Folks who loved that book will definitely buy his second. Body hasn't even been released yet, but it's already #78 on Amazon.
The important question for self-publishers is, How can we produce exciting book trailers like Ferriss' on a budget? Here's one idea, but obviously this doesn't come close to Ferriss' masterpiece. On the other hand, like my mother the English teacher says, "Do what you can" (which is why we always had mismatched furniture in the living room).
If I took a flying leap like the last guy, I'd end up in at least 2 or 3 pieces. But I have to admit, watching it made me feel good, like I could do something amazing with this middle-aged body.
The trailer sold me. I'm going to buy!
Ferriss has a strong brand, which was launched with his first book, The 4-Hour Workweek. Folks who loved that book will definitely buy his second. Body hasn't even been released yet, but it's already #78 on Amazon.
The important question for self-publishers is, How can we produce exciting book trailers like Ferriss' on a budget? Here's one idea, but obviously this doesn't come close to Ferriss' masterpiece. On the other hand, like my mother the English teacher says, "Do what you can" (which is why we always had mismatched furniture in the living room).
Donna Marie
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