How to fast track your author marketing platform in a reality tv world

Infamy and controversy sell today. If you're desperate to sell millions of books, here are 5 ways that will guarantee you financial success, but will you be able to sleep at night?

1. Release a sex tape. Kim Kardashian's sex tape launched an empire, and now the sisters' book, Kardashian Konfidential, is #40 on Amazon. Note: releasing a sex tape should not be confused with "sexy marketing," as I explain here.

2. Star in a "reality" tv show. Controversial roles in reality tv are rewarded by big publishers. Lauren Conrad (The Hills and Laguna Beach) has written 2 best selling novels. Love them or not, Nicole “Snooki” Polizzi and Mike "The Situation" Sorrentino of the infamous Jersey Shore are going to be authors. I guess they don't mind folks laughing at them, not with them. 

3. Become a polarizing politician. Politicians are by nature lightening rods for love and hate in society. According to The Daily Beast, President Barack Obama is the top selling political leader of all time, but Sarah Palin is a contender for the title. Her current book, America By Heart, is #9 on Amazon.

4. Write about a polarizing politician, and it doesn't matter whether you're for or against. The Lies of Sarah Palin: The Untold Story Behind Her Relentless Quest for Power by Geoffrey Dunn is ranked #30,798 by Amazon. The Faith and Values of Sarah Palin by Stephen Mansfield is #6,913.

5. Become a polarizing pundit. What do Keith Olbermann, Glenn Beck, Rush Limbaugh, and Howard Stern have in common? They have mastered the science of splitting the country right down the middle – and they have New York Times and Amazon best sellers to prove it.

The moral of the story
So how can self-publishers with bare bones budgets and integrity ever hope to compete in such a market? I submit that we don't even try. We need to get some perspective on this issue.

What does success mean to you? 

Could selling 2,000, 3,000, or 5,000 books be considered a successful book run? Yes, especially if selling books is just one revenue stream of many in your financial strategy.

Does success mean getting a multi-million dollar book contract even though you must sell your soul in the process? Even Barack Obama admitted that he lost his privacy and autonomy when he became president. I thought that was a heck of an admission. 

Wouldn't you prefer the freedom to write about your passions and market them in a way that allows you to maintain your integrity? I want to be able to face my family, friends, and self when it's all said and done. I long to hear God say, "Well done." 

Authors who sell millions of copies have a general market focus. On the other hand, self-publishers tend to focus on niche markets. Self-publishers who market aggressively to their niche can expect to do well. Sales into the tens and hundreds of thousands shouldn't be unusual for us.

Let's not even participate in this rat race. The beauty of self-publishing is that we create our own path on our own terms. 

Besides, what if you released a sex tape and nobody cared? All that for nothing. 

Note: Amazon rankings as of November 23, 2010, 11:15 p.m. (CST).

Donna Marie

Published novelist forced to market like self-publisher

I met novelist Kenn Bivins at an online book marketing forum, where we talked about the challenges of marketing PIOUS (Two Harbors Press, Oct. 2010), his debut novel about forgiveness and redemption.

Although his book was published by a traditional publisher, he’s had to do the marketing himself, just like a self-published author.

Unless you’re already an established author with a strong marketing platform, you’ll probably receive only the bare minimum of marketing support from your publisher. It’s one of the things authors complain about the most. When you need the support you can’t get it. When you don’t need it, you get millions of dollars in advertising and publicity.

Although Kenn shares the same marketing challenges as self-published authors, he has one huge advantage: he’s an art director at JWT, one of the largest advertising agencies in the world. He’s responsible for overseeing and executing the design and development of the firm’s interactive work.

Kenn knows how marketing works, and in the following interview he shares his insights and experiences. 

THE CELEBRITY EDITOR: What kind of marketing support have you received from your publisher?

KENN BIVINS: I'm not entirely happy with my publisher because they're a bit passive about marketing from what I can see. I'm seeing my book in a lot of places online and offline but I'm not sure, other than wide distribution, what else is being done to promote my book. I work in advertising so I have high expectations that seem to have exceeded the capabilities of my publisher.

EDITOR: Do you feel author branding has a place in your marketing or in the writing of your novels?

KB: I'm learning that it's ALL about branding myself instead of my novel. I plan on creating a body of work, and I want to draw an audience to me and not one particular book. With fiction, readers are interested in the author. If they love one book, they will pretty much read anything that author writes. I know as a reader, that's how I behave. I have to remember that as an author with my own marketing. I'm still developing my approach on author branding as I put together collateral for the festival and book signing season next year. I will need a PR person to multiply my efforts and reach. Do you know any good, affordable, and available PR people?

EDITOR: Um, we’ll talk. As you’re in advertising you have an edge on most writers when it comes to marketing know-how. What advertising principles have you applied to the marketing of your own book?

KB: Repetition is the one principle that I'm using with PIOUS. The typical human attention span responds to a concept or idea after it has been presented seven times. I have the challenge of marketing PIOUS while not appearing annoying or intrusive. This is where getting book reviews and having other people talk about PIOUS comes into play. If I can get other people to talk about PIOUS while I'm talking about PIOUS, then people will go in a book store or browse online and say, "Hey. There's that book, PIOUS. Let me see what that's all about." So by the time my second novel is released, people who have read PIOUS will recognize my name and hopefully want to read more from me.

EDITOR: Did you have a marketing platform before getting the book deal? Was a marketing platform important to your publisher?

KB: I had to present to my publisher what my marketing plan was and that included social networking, book festivals, blog proliferation, national book club penetration, and book reviews.

EDITOR: What kinds of low-cost things are you doing to promote your book online and offline?

KB: I think grassroots marketing still reigns supreme and that entails being seen. Social networking has put me in touch with a lot of people that potentially want to read my book. Also, I plan on making myself available to book clubs on a national level. 

The biggest low-cost way to promote myself has more to do with promoting others outside of myself. I believe that helping others not only gives my brand more value, it also helps me to grow on a spiritual level.

EDITOR: Can you see yourself publishing your own books in the future (since you're doing so much of the work anyway – writing, illustration, marketing)?

KB: I haven't ruled out self-publishing, but I would do it ONLY if I had help on the marketing end. I'm new to the realm of publishing, but if I'm honest, I'm also big on quality control so who knows?

For purchasing information and more, visit Kenn's website at Piousbook.com.

Jumpstart Monday // TRICK writer's procrastination

As my writing stars know, I constantly battle against writer's procrastination (in which writer's block may be lurking). Sometimes I give in and go shopping, but this leads to so much pent up guilt and stress (and fear that I'll miss my deadline) that finally, in an explosion of frantic activity, I'll force myself to write. When I'm done it's such a relief, but surely, there must be a better way?

Well, yes there is. I've learned that procrastination is not always the issue. There are times when you really want to work, but you just don't feel like writing (yet). There's more to the writing process than just putting words to paper, and so I suggest you trick writer's procrastination by doing other writerly things. For example, 

1. Do research. At heart, writers are information junkies. We love to learn about new things, so research can be a lot of fun. If you're researching a topic for your current writing project – the project that's causing all the stress – then technically you're not procrastinating. You're doing necessary work that will uncover information you'll use to develop your content.

I do a lot of my research on the Internet, but novelist Greg Rucka puts me to shame. He dives deeply into the real drama of human beings. His io9 essay, "There's no substitute for getting your hands dirty when you research a story," was a revelation.

Some of the best moments I've ever written have come about because someone, somewhere, blew my preconceptions out of the water and dropped a detail in passing that took the work in an entirely new, entirely unexpected, direction.

As you research your topic and fascinating new information is revealed and synchronicities occur and creativity is sparked, it will feel as if you have no choice but to write.

2. What if you are experiencing a bit of writer's block? Write in longhand – don't type. Sometimes the act of writing in longhand jumpstarts creativity. There's something about the hand-page-pen-brain connection that has the power to trigger ideas and writing. When the ideas are coming faster than your hand can write, then start typing.

Tricking writer's procrastination is all about building an inner momentum so that you can't wait to start writing. It's a psyche job. 

If you have a hard time getting started on Monday, you might want to try these 2 tips, as well as those listed here and here.

If you have other ways to trick writer's procrastination, let me know so I can share with my other writing stars on a future Jumpstart Monday post!

Donna Marie